Study Guide

Objective

The student is able to assess and analyze the current state of the company from the perspective of growth and development of the business and evaluate existing key challenges to grow and develop the business from the SME's point of view. The student can draw up a growth strategy for an SME and plan the key development proposals to implement the strategy

Content

-further development of the existing company
-factors affecting the growth of the company
-strategic planning tools for business growth
-alternative growth strategies
-sources of growth
-internal and external growth strategies
-challenges for the growth of SMEs
-SME growth management

Materials

Moodle and material assigned by the teacher

Teaching methods

Online teaching/Teams, Moodle, group work, independent study

Student workload

6 hours online/Teams teaching, the rest group work and independent study

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student participates in teaching passively, student does not participate in discussions. The student is able to write the current state analysis and growth strategy for case-company, but produces conventional present moment derived strategic solutions. The student uses strategy design tools, but the use is not comprehensive and the data generated are not used as systematic grounds for strategic choices

Assessment criteria, good (3)

The student participates in classroom work quite actively and present own opinions occasionally. The student is able to write the current state analysis and growth strategy for case-company, but the analysis is not a systematic and comprehensive and the growth strategy is somewhat detached. The student is able to use some strategy design tools in analyzing the internal and external environment of the company, but the strategic choices are not justified sufficiently

Assessment criteria, excellent (5)

The student is actively involved in teaching and present own analytical views on the issues discussed. The student is able to draw up a comprehensive and systematic analysis of the current state of the company and create an excellent growth strategy for case company. The student can use diversely strategic planning tools for the analysis of internal and external operating environment of the company and is able to perfectly justified the strategic choices

Assessment methods and criteria

Activity, group and individual tasks

Objective

The student is able to assess and analyze the current state of the company from the perspective of growth and development of the business and evaluate existing key challenges to grow and develop the business from the SME's point of view. The student can draw up a growth strategy for an SME and plan the key development proposals to implement the strategy

Content

-further development of the existing company
-factors affecting the growth of the company
-strategic planning tools for business growth
-alternative growth strategies
-sources of growth
-internal and external growth strategies
-challenges for the growth of SMEs
-SME growth management

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student participates in teaching passively, student does not participate in discussions. The student is able to write the current state analysis and growth strategy for case-company, but produces conventional present moment derived strategic solutions. The student uses strategy design tools, but the use is not comprehensive and the data generated are not used as systematic grounds for strategic choices

Assessment criteria, good (3)

The student participates in classroom work quite actively and present own opinions occasionally. The student is able to write the current state analysis and growth strategy for case-company, but the analysis is not a systematic and comprehensive and the growth strategy is somewhat detached. The student is able to use some strategy design tools in analyzing the internal and external environment of the company, but the strategic choices are not justified sufficiently

Assessment criteria, excellent (5)

The student is actively involved in teaching and present own analytical views on the issues discussed. The student is able to draw up a comprehensive and systematic analysis of the current state of the company and create an excellent growth strategy for case company. The student can use diversely strategic planning tools for the analysis of internal and external operating environment of the company and is able to perfectly justified the strategic choices