Study Guide

Objective

The student is able to
- innovate, design and develop services and products to meet your business goals and customer needs
- perceive the experimental contact points and processes of the service / event / production
- design and build a narrative and physical framework for the service
- develop and modify existing processes, taking into account the wishes of the customer and the client, utilizing user-orientation
- apply business laws and opportunities to service development

Content

- the service design process
- acquiring and understanding customer understanding and engaging customers in development projects
- value creation elements
- meeting the needs of service users in operational and service environments
- service experience contact points and their design and modeling
- improving services, developing new services
- the course may include a development project for an external sponsor
- commercialization of service concept (BMC)

Assessment criteria, satisfactory (1)

The student understands the importance of service design and is able to name a few methods of service design. The student is able to understand the service design process and understand what the customer values in the service.

Assessment criteria, good (3)

The student is able to solve business problems using service design methods. They are able to distinguish between the experience and the contact points of the service. The student understands the main features of the service design process and understands the elements of value creation.

Assessment criteria, excellent (5)

Students are able to independently solve the problems of companies with the help of service design methods. The student is able to independently develop and modify existing processes, taking into account the wishes of the client or the client, utilizing user-orientation. The student is able to apply business loans and opportunities in the development of services.