Social Media in Corporate CommunicationsLaajuus (3 cr)
Code: LT00CK94
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Qualifications
No prerequisites.
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Further information
Web based studies. Max. 25 students.
Enrollment
14.11.2022 - 09.01.2023
Timing
09.01.2023 - 26.02.2023
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Material provided by lecturer.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 28 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Assessment methods and criteria
Participation in online exercises and assignment.
Assessment criteria, good (3)
Opiskelija osallistuu keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin. Opiskelija osaa tuoda esiin sosiaalisen median mahdollisuudet yritysviestinnässä mutta perehtyneisyys taustamateriaaleihin on vielä heikkoa tai satunnaista. Opiskelija tuo heikosti esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, excellent (5)
Opiskelija osallistuu aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, approved/failed
Opiskelija osallistuu erittäin aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo erinomaisesti esiin kykynsä hyödyntää monipuolisesti sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Qualifications
No prerequisites.
Further information
Web based studies. Max. 25 students.
Enrollment
16.04.2022 - 05.09.2022
Timing
05.09.2022 - 23.10.2022
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Material provided by lecturer.
Teaching methods
Web based learning
Employer connections
No workplacement.
Student workload
Total work load about 80 h:
Web based learning about 35 h
Independent learning 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 25 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Assessment methods and criteria
Participation in online exercises and other assignments.
Assessment criteria, good (3)
Opiskelija osallistuu keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin. Opiskelija osaa tuoda esiin sosiaalisen median mahdollisuudet yritysviestinnässä mutta perehtyneisyys taustamateriaaleihin on vielä heikkoa tai satunnaista. Opiskelija tuo heikosti esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, excellent (5)
Opiskelija osallistuu aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, approved/failed
Opiskelija osallistuu erittäin aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo erinomaisesti esiin kykynsä hyödyntää monipuolisesti sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Qualifications
No prerequisites.
Further information
Web based studies. Max. 25 students.
Enrollment
11.10.2021 - 19.12.2021
Timing
10.01.2022 - 20.03.2022
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Free Choice Studies
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Material provided by lecturer.
Teaching methods
Web based learning
Employer connections
No workplacement.
Student workload
Total work load about 80 h:
Web based learning about 35 h
Independent learning 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 25 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Assessment methods and criteria
Participation in online exercises and other assignments.
Assessment criteria, good (3)
Opiskelija osallistuu keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin. Opiskelija osaa tuoda esiin sosiaalisen median mahdollisuudet yritysviestinnässä mutta perehtyneisyys taustamateriaaleihin on vielä heikkoa tai satunnaista. Opiskelija tuo heikosti esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, excellent (5)
Opiskelija osallistuu aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo esiin kykynsä hyödyntää sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Assessment criteria, approved/failed
Opiskelija osallistuu erittäin aktiivisesti keskusteluryhmän keskusteluihin ja ottaa kantaa/vastaa siellä luennoitsijan esittämiin kysymyksiin tuoden esiin myös kykynsä tunnistaa sosiaalisen median mahdollisuudet yritysviestinnässä sekä perehtyneisyyden taustamateriaaleihin. Opiskelija tuo erinomaisesti esiin kykynsä hyödyntää monipuolisesti sosiaalista mediaa ja sen eri kanavien mahdollisuuksia yritysviestinnässä.
Qualifications
No prerequisites.
Further information
Web based studies. Max. 25 students.