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Service DesignLaajuus (6 cr)

Code: 2B00CG14

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Enrollment

11.11.2024 - 15.01.2025

Timing

07.01.2025 - 25.05.2025

Credits

6 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jaana Liukkonen
Student groups
  • KUTU23
    Bachelor of Culture and Arts, Cultural Management

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Materials

provided by teatcher

Teaching methods

Lectures, exercises, exams, project

Student workload

Contact studies 66h and independent studies 90h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Assessment methods and criteria

Exams 20%, Project work 60%, Peer review 20%

Enrollment

13.11.2023 - 17.01.2024

Timing

08.01.2024 - 26.05.2024

Credits

6 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jaana Liukkonen
Student groups
  • KUTU22

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Materials

provided by teatcher

Teaching methods

Lectures, exercises, exams, project

Student workload

Contact studies 66h and independent studies 90h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Assessment methods and criteria

Exams 20%, Project work 60%, Peer review 20%

Enrollment

20.04.2023 - 30.09.2023

Timing

04.09.2023 - 17.12.2023

Credits

6 op

Virtual proportion (cr)

6 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jaana Liukkonen
Student groups
  • TAPA23
    Event Production Expert

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Enrollment

14.11.2022 - 09.01.2023

Timing

09.01.2023 - 21.05.2023

Credits

6 op

Virtual proportion (cr)

1 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jaana Liukkonen
Student groups
  • KUTU21

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Materials

Wilkinson, Michael, The Secrets of Facilitation: The SMART Guide to Getting Results with Groups
John Wiley & Sons 2012, e-kirja
Juha Tuulaniemi, Palvelumuotoilu, Talentum 2013
Material in the Moodle

Teaching methods

Lectures, exam, Service design group work

Student workload

160 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Assessment methods and criteria

Exam and the group work

Enrollment

15.10.2021 - 31.01.2022

Timing

10.01.2022 - 25.05.2022

Credits

6 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jaana Liukkonen
Student groups
  • KUTU20

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.

Enrollment

01.05.2021 - 10.01.2022

Timing

03.01.2022 - 31.05.2022

Credits

6 op

Virtual proportion (cr)

6 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Maria Kasanen
  • Jaana Liukkonen
Student groups
  • HJDIPL20

Objective

The student is able to
- innovate, design and develop services and products so that they meet the company's business goals and the customer's needs
- find out about customers' needs using different methods
- apply processes of service design in different contexts
- involve users and staff in the development of services
- perceive the experiential contact points and processes of a service/event/production
- design and build a storified and physical framework for a service
- develop and change existing processes taking the commissioner's wishes into account, exploiting user-orientation
- apply business principles and opportunities in the development of services
- take into account the possibilities of the circular economy in the development of services

Content

- Service design process
- Opportunities of service design in different contexts
- Acquisition and interpretation of customer insight
- Elements of value creation and quality of services
- Meeting the needs of service users and analysis of the operational environment
- Contact points of the service experience and their design and modelling
- Improvement of services, development of new services and spin-offs
- Taking the company brand into account in service and product design
- Implementation of new services in the organization
- Commercialization of the service concept (BMC)
- The course may include a development project carried out for an external commissioner

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to implement a well-working solution for a customer and to present it in an intelligible way.

Assessment criteria, good (3)

The student presents the opportunities of service design to the commissioner and is able to produce several alternative solutions. The student is able to take customers' needs into account and involve users in the development process. The student recognizes the methods of service design and is able to apply them.

Assessment criteria, excellent (5)

The student is able to illustrate the opportunities of service design for the development of the commissioner's functions and to create well-working alternative solutions for the commissioner, as well as to present them in a marketing manner. The student is able to take customers' needs into account and involve them in the development process. The student is able to convert theory into practical development activities.