Study Guide

Objective

The Student
• is able to describe the main features of entrepreneurial competence and reflect personal objectives and strengths in relation to them.
• can illustrate and examine the social, cultural, ecological and economic value of the tourism and service industry and understand how they differ from each other
• can explain different value chains and value networks in the tourism and service industry
• is able to define the importance of tourism and services business in society and in the economy
• is able to illustrate the conditions for profitable business
• is able to describe the steps involved in setting up a business
• can identify the services offered by SeAMK to start and develop a business.

Content

• Entrepreneurial competence
• Identification of value chains and value networks in different environments, production of value in different structures, such as companies and associations in the tourism and service industries
• Core concepts of entrepreneurship, business operations and revenue models, economic literacy, risk management in tourism and service industries
• Business Plan and Business Model Canvas as a tool for structuring a business idea
• Business as a part of society.

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service