Study Guide

Objective

Students work in small groups on practical online business tasks. The students are instructed in implementing projects and they complete the actual project work. At the end of the project, the students present their results in front of a board of lecturers and students.

The students develop an Online Business Project plan, with a Website and E-commerce platform also implement a digital marketing campaign with Google Ads and monitor the advances with Google Analytics.

They understand the implications of implementing digital strategies and the e-commerce landscape in the world and Finland.

Content

- Life cycle of a project, project work
- Planning and implementing an online business project
- Analysing the results of the project
- Implementing a website with different tools
- Implementing an e-commerce platform with products
- Implementing a digital pay-per-view strategy
- Using the Google Analytics tool
- Use of customer experience and web monitoring tools for SEO and other indicators.

Assessment criteria, satisfactory (1)

Students need a lot of help in getting a project subject, in planning and implementing the project. The project group has difficulties in final implementation and timing. The project is completed and the presentation is accepted.

Assessment criteria, good (3)

Students have received a good project topic from a real company or organisation. Planning and implementation is conducted exactly and on time. Students need some help in final implementation. The results are useful for the project commissioner. The presentation includes all central issues regarding the project.

Assessment criteria, excellent (5)

Students are very active in finding a good topic for the project from companies or organisations. The project topic is current and challenging. Planning and implementation will be conducted exactly. The results are very useful for the project commissioner. The presentation is clear and exhaustive.

Materials

Module: Online business