Marketing ManagementLaajuus (3 cr)
Code: IB00DS68
Objective
The student can create a marketing plan for a different cultural environment. The student knows the environmental factors of this process and can take into consideration their effect on adapting existing means of competition in the target market.
Students can develop a marketing plan for a company in the international context and know about marketing mix adaptation in different markets.
Content
- Environmental analysis
- Different strategies available for 4 P adaptation
Qualifications
- Basics of Marketing
- Cross-Cultural Business
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.