Marketing and communication in cultural management (5cr)
Code: KMST2Y01-3006
General information
- Enrollment
- 02.12.2017 - 31.01.2018
- Registration for the implementation has ended.
- Timing
- 08.01.2018 - 06.04.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Johanna Ikola
- Merja Juppo
- Course
- KMST2Y01
Objective
Students will
- deepen their competence in marketing and understand marketing as a customer-oriented way of creating productions
- learn to see marketing as an essential part of successful productions
- understand the importance of internal and external communication for productions
- learn to carry out basic marketing and communication tasks for productions
Content
- segmentation and positioning of the market, planning marketing strategies, images in marketing
- practical marketing and communication tasks during the first production (e.g. marketing and communication plan, media resease, press conference, channels and tools for internal communiction)
Materials
opettajien luentomateriaalit Moodlessa
Teaching methods
markkinoinnin osuus: luennot, ryhmätyöt, benchmarkkaus
tiedottamisen osuus: luennot, ryhmätyöt, vierailijat, essee
Assessment criteria, satisfactory (1)
Grade 1: Under supervision, students are able to undertake marketing and communication tasks for productions.
Assessment criteria, good (3)
Grade 3: Students understand the importance of marketing and communication for productions and for cultural management and they are competent in target-oriented, effective marketing and communication.
Assessment criteria, excellent (5)
Grade 5: Students are competent in target-oriented, effective marketing and communication for productions. They are able to produce new ideas for marketing and apply them in productions.
Qualifications
Introduction to marketing
Basics of production