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Strategic Management (4cr)

Code: KD07DVUL103-9

General information


Enrollment
01.04.2016 - 30.04.2016
Registration for the implementation has ended.
Timing
16.05.2016 - 26.05.2016
Implementation has ended.
Number of ECTS credits allocated
4 cr
Local portion
4 cr
Mode of delivery
Contact learning
Degree programmes
Bachelor of Business Administration, International Business

Evaluation scale

1-5

Objective

Students know the strategic planning process and the most important methodologies used in strategic planning. They also are able to execute the methodologies using case studies.

Content

The methodologies of strategic management, the typical steps of the strategic process chain: strategic analysis, conceptualisation and strategic control, theory and in practice to instruments such as environmental scans, early warning systems, core competence analysis, SWOT, portfolio analysis, life-cycle analysis, blue ocean methodology and balanced scorecard, a set of internation case studies will be used for the practical exemplification

Materials

To be announced later

Teaching methods

Lectures and case studies

Student workload

Total work load of the course 135 h

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Qualifications

No previous studies are required.

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