Marketing (3 cr)
Code: KC00CC49-3003
General information
Enrollment
14.11.2022 - 22.02.2023
Timing
06.03.2023 - 30.04.2023
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Engineering, Mechanical Engineering
Teachers
- Helena Myllymäki
Student groups
-
KONE21
Objective
Students will acquire insight into customer-focused marketing concepts, models, as well as various marketing strategies and how they should be implemented. Students will understand customer-focused marketing as a critical success factor in marketing.
Content
- Operational environment and forms of marketing
- Customer-focused marketing
- Segmentation and marketing to the individual
- Internal marketing
- Marketing organisation: structure and resources
- New competition for the service industry and customer relations management
- Role of communication in marketing
- Service culture
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.