BASIC STUDIES COMMON TO ALL IN SEAMK
|Studying at a University of Applied Sciences||2|
|Career planning and internationalisation||2|
Business and entrepreneurship competence
|Basics of Entrepreneurship||3|
|SeAMK Innovation Week||2|
Research and project work skills
|Introduction to Research and Development||2|
|Introduction to Project Work||3|
BASIC STUDIES IN THE DEGREE PROGRAMME
|Knowledge of Art||3|
|Swedish for work||3|
PROFESSIONAL STUDIES IN CULTURAL MANAGEMENT
Basics of Production
|Production Process in the Cultural Field||5|
|Customer-orientation in Design||5|
|Production Work I: Design||3|
|Production Work I: Implementation||4|
|Production Work I: Documentation||2|
(Select 25 ECTS)
|Trends in the Cultural Field||5|
|Techniques and Technologies of Audiovisual Narrative||5|
|Editing of Audiovisual Products||5|
|Brand Building and Storification||5|
|Managing and Brokering Skills||5|
|Third Sector as an Employer||5|
|Games and Gaming||5|
(Select 10 ECTS)
|Swedish preparatory course||2|
|ECTS credits per period / semester / academic year||60||60||60||60||60||60||60||60||60|
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
This curriculum is for open UAS students. The curriculum includes first year studies and Basic Studies Common To All In SEAMK (Open UAS Path Studies, Degree Programme in Cultural Management). There is also some personal study planning in the open university's path studies.
DESCRIPTION OF THE DEGREE PROGRAMME AND COMPETENCE AREAS
The cultural manager's core competencies include the design and implementation of productions, productization, brand building, and communication. The cultural manager is able to anticipate and assess benefits of productions, be they cultural, economic, or social. A student who graduates from the programme is able to design content and productions for different target groups in a profitable way. Productions may be cultural service products, events, media products, or campaigns, irrespective of the field.
A professional cultural manager is familiar with service design, different methods of ideation, and content development. They are aware of their target group and adopt a customer-oriented approach to their work. In participatory design, they are able to use different methods of group counselling. They understand changes in consumer behaviour and the opportunities provided by the anticipation of changes.
The cultural manager masters the basics of production techniques and technologies. They master the use of the content tools essential for their career plan. The cultural manager has good interpersonal skills. They are able to act as a manager in charge of a production.
A graduated student is able to communicate in a goal-oriented way. They master marketing communication and the tools for its planning and are able to utilise social media in an effective way. Thanks to sufficient language skills, they are able to apply what they have learned also in a global operational environment.
After completion of their studies, the student of cultural management recognises their competencies and is able to assess, describe and actively develop them. They have a clear idea of their professional strengths.
PROFESSIONAL COMPETENCY PROFILE
The cultural manager's extensive competencies are needed in different productions in the creative sector and in administrative tasks in the public, private and third sectors. There is a need for the cultural manager's competencies in, e.g., the media and entertainment industry, publishing, sport-related productions, advertising and marketing organisations' productions, art productions (music, theatre, visual arts, TV, film), and game and other interactive productions.
The studies in cultural management are based on project learning, which means that starting from the first year, all the studies are integrated with working life. Individual courses are integrated into larger productions or projects, and students act in groups of different sizes. Students' team work skills and interactive skills develop through collective learning.
The teacher acts as the student's mentor and counsellor, who facilitates and supports the learning process. The student can also go in depth into the subareas of culture in which they are especially interested. The student's own career path is planned throughout their studies. Networking is of particular importance; for this, real cooperation with working life is sought throughout the studies.