Master's Degree Programme in Business Competence

Master's Degree Programme in Business Competence
Master of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2020 - 2021

Customer Relationship Management KD00CD53-3002 06.02.2021-06.03.2021 5 credits (YTOJ20, ...) +-
Learning outcomes of the course

Students will understand the meaning of relationship marketing in business based on permanent customer relations. They will also understand the concept of Customer Relationship Management and its applications in the marketing of consumer durables, services and B-2-B products. Students will master the concept of CRM and its application both from the theoretical viewpoint and from the perspective of practical implementation.

Prerequisites and co-requisites

No previous studies are required.

Course contents

The concept of relationship marketing is being discussed during the lectures. Its implementation into practice is being discussed from CRM and own enterprise / organization point of view and through cases. The characteristics and opportunities of a CRM system are introduced during the course. An applied report about CRM application in your own company / organization is a vital part of the course.

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course. Student has been able to use the basic concepts of the course.

Good

The student has carried out work very well and participated actively and constructively. Student has shown good ability to comprehend and apply the concepts in practical business cases. Student has been able to present solutions supporting customer relationship management.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course excellent ability to comprehend the concepts of the course and apply learned concepts in practical business cases: Student has been able to apply customer relationship management in a diverse way and develop creative solutions.

Mode of delivery

Face-to-face

Planned learning activities and teaching methods

- lectures
- cases
- development project

Assessment methods and criteria

- development project

Language of instruction

Tuition in Finnish

Timing

06.02.2021 - 06.03.2021

Enrollment date

01.08.2020 - 31.12.2020
- 5 credits
Group(s)
- YTOJ20
- YLI19
- YRKK20I
- YRKK20R
Teacher(s)

Ville-Pekka Mäkeläinen

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki
Development of management control systems KD00CD43-3001 07.11.2020-28.11.2020 5 credits (YLI19) +-
Learning outcomes of the course

This course helps a student to realize the package of management control systems. The student is able to evaluate the different perspectives of financial success in organizations. The student is able to apply the specific management control systems which can be used to improve financial and non-financial business performance. Student also realizes how accountant can help to develop business in addition to the traditional control activities. Student is capable to produce different information for varying decision making purposes by applying the management control systems after this course.

Prerequisites and co-requisites

No previous studies are required.

Course contents

The framework of management control systems, Planning (performance measurement systems i.e. BSC, life-cycle and target costing systems), control (activity-based and quality costing) and other systems.

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course. Student has been able to use the basic concepts of the course.

Good

The student has carried out work very well and participated actively and constructively. Student has shown good ability to comprehend and apply the concepts in practical business cases. Student has been able to present clear developmental solutions.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown excellent ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to present developmental solutions which are developing new and creative aspects.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

07.11.2020 - 28.11.2020

Enrollment date

01.08.2020 - 30.09.2020
- 5 credits
Group(s)
- YLI19
Teacher(s)

Henri Teittinen

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Growth through digitalisation KD00CN22-3001 01.01.2021-31.12.2021 5 credits (YTOJ20, ...) +-
Learning outcomes of the course

The student can manage his/her research team and make a constructive contribution to the research seminar. The student recognizes roles played by digitalisation in business growth and can analyze the context of his/her thesis from the perspective of growth. The student can leverage the expertise of others in furthering his / her development project.

Prerequisites and co-requisites

Student must have master’s thesis topic chosen, topic must relate to growth and/or digitalisation.

Course contents

Expert lectures and literature related to the theme, seminar.

Assessment criteria

Satisfactory

The student can, supported by supervisor, recognize in his/her development project separable elements with objectives, can with some guidance describe needs relating to them clearly and can participate in assessing to what degree objectives have been reached. The student participates in seminar. The student can express some relationships between digitalisation and his/her development project.

Good

The student can, supported by supervisor, recognize in his/her development project separable elements with objectives, can describe needs relating to them clearly and assess to what degree objectives have been reached. The student can coordinate the activities of his / her research and development team. The student participates constructively in seminar. The student can describe the role of digitalisation in growth from the perspective of his / her development project.

Excellent

The student recognizes in his/her development project separable elements with objectives, can describe needs relating to them clearly and assess to what degree objectives have been reached. The student can dexterously lead the work in his / her research and development team. The student participates in seminar actively and constructively. The student can clearly describe the role of digitalisation in growth from the perspective of his/her development project.

Mode of delivery

Face-to-face

Recommended or required reading

to be announced.

Planned learning activities and teaching methods

Orientation meeting, expert lectures, familiarization with selected journal articles and reflection/writing tasks. Seminar online.

Language of instruction

Tuition in Finnish

Timing

01.01.2021 - 31.12.2021

Enrollment date

21.10.2020 - 25.02.2021
- 5 credits
Group(s)
- YTOJ20
- YLI19
Teacher(s)

Anmari Viljamaa

Further information for students

The course is particularly suited to students working on a thesis topic concerning digitalization/growth.

Unit, in charge

Seinäjoki UAS School of Technology

Programme(s)

Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5

Students use of time and load

Seminar and orientation approx. 12 h, independent study i.e. articles and lectures approx. 88h and writing approx 35 h.
Leadership skills of the future KD00CD57-3002 23.10.2020-13.11.2020 5 credits (YTOJ20, ...) +-
Learning outcomes of the course

After completing the course, the student is familiar with supervisory duties, responsibilities and future requirements. The student recognizes the requirements of supervisory work and the organization in the present and in the future. The student is able to assess what kind of leader he/she is regarding his/her personality and is able to develop his/her own supervisory work

Prerequisites and co-requisites

-

Course contents

Supervisor's emotional intelligence
Management of one's own performance and time management
Transformational leadership and change management
Leadership profile
Goal-oriented management: how to make people act in the right way
- Giving feedback
- Work motivation and atmosphere from the perspective of labor productivity
- Leadership and well-being; handling challenging situations
- Leadership and communication

Assessment criteria

Satisfactory

The student is aware of the importance and elements of leadership skills. The student has shown ability to understand the basic concepts of the topic. The student's outputs show a tolerable command of the operational concepts in practice.

Good

The student is able to apply leadership skills. The student's actions and outputs show good command of the operational concepts in business management. The student is able to clearly assess supervisory work and its elements and develop their own supervisory skills.

Excellent

The student is able to apply, analyze and develop leadership skills. The student's actions and outputs show strong command of the operational concepts in business management and its development. The student shows excellent skills in critically analyzing supervisory work and its elements and develop their own supervisory skills with an evaluative approach.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

23.10.2020 - 13.11.2020

Enrollment date

01.08.2020 - 29.09.2021
- 5 credits
Group(s)
- YTOJ20
- YLI19
- YSOS20
- YKLAS20
Teacher(s)

Tiina Brandt

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence, Master's Degree Programme in Social Work

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki
Leadership skills of the future KD00CD57-3003 16.01.2021-12.02.2021 5 credits (YRAK20, ...) +-
Learning outcomes of the course

After completing the course, the student is familiar with supervisory duties, responsibilities and future requirements. The student recognizes the requirements of supervisory work and the organization in the present and in the future. The student is able to assess what kind of leader he/she is regarding his/her personality and is able to develop his/her own supervisory work

Prerequisites and co-requisites

-

Course contents

Supervisor's emotional intelligence
Management of one's own performance and time management
Transformational leadership and change management
Leadership profile
Goal-oriented management: how to make people act in the right way
- Giving feedback
- Work motivation and atmosphere from the perspective of labor productivity
- Leadership and well-being; handling challenging situations
- Leadership and communication

Assessment criteria

Satisfactory

The student is aware of the importance and elements of leadership skills. The student has shown ability to understand the basic concepts of the topic. The student's outputs show a tolerable command of the operational concepts in practice.

Good

The student is able to apply leadership skills. The student's actions and outputs show good command of the operational concepts in business management. The student is able to clearly assess supervisory work and its elements and develop their own supervisory skills.

Excellent

The student is able to apply, analyze and develop leadership skills. The student's actions and outputs show strong command of the operational concepts in business management and its development. The student shows excellent skills in critically analyzing supervisory work and its elements and develop their own supervisory skills with an evaluative approach.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

16.01.2021 - 12.02.2021

Enrollment date

01.08.2020 - 22.12.2020
- 5 credits
Group(s)
- YRAK20
- YRKK20A
- YLI19
- YRKK20I
- YSOS20
- YRKK20R
- YKLAS20
Teacher(s)

Piia Uusi-Kakkuri

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Construction, Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence, Master's Degree Programme in Advanced Practice Nursing, Master's Degree Programme in Food Chain Development, Master's Degree Programme in Social Work, Master's Degree Programme in Food Chain Development, Master's Degree Programme in Food Chain Development

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki
Marketing capability development KD00CD39-3001 02.10.2020-31.12.2020 5 credits (YLI19, ...) +-
Learning outcomes of the course

The student is able to analyze and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm. The student can explain the impact of market orientation and marketing capability on business performance and firm growth.

Course contents

Market orientation and different elements of MO (customer orientation, competitor orientation and interfunctional coordination)
Marketing capability and factors in marketing capability (marketing planning and management, brand management, customer relationship management)
The impact of market orientation and marketing capability on business performance and firm growth
Development instruments for market orientation and marketing capability

Assessment criteria

Satisfactory

The student has carried out work and participated as instructed. The student is able to analyze and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on basic level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth sufficiently.

Good

The student has carried out work well and participated actively. The student is able to analyze and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on good level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth well.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. The student is able to analyze and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on excellent level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth excellently.

Mode of delivery

Distance learning

Recommended or required reading

To be announced at the beginning of the course.

Planned learning activities and teaching methods

Virtual course:
Lectures, conversations and assignments in Moodle
Development work for a company
Group work and learning diary

Assessment methods and criteria

Lectures, conversations and assignments (accepted)
Development work for a company and learning diary 1-5 (70 %)
Group work (30 %)

Language of instruction

Tuition in Finnish

Timing

02.10.2020 - 31.12.2020

Enrollment date

01.08.2020 - 02.10.2020
- 5 credits
Group(s)
- YLI19
- YRKK19R
- YRKK20R
Teacher(s)

Sanna Joensuu-Salo

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Virtual proportion

5 credits

Evaluation scale

1-5

Completion alternatives

none

Students use of time and load

135 h
- lectures, conversations and assignments 40 h
- development work for a company 70 h
- group work and learning diary 25 h

Assessment criteria

The student has not participated as instructed. The student is not able to plan marketing on a strategic level and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on basic level. The student can not explain the impact of market orientation and marketing capability on business performance and firm growth sufficiently.

Satisfactory

The student has carried out work and participated as instructed. The student is able to plan marketing on a strategic level and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on basic level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth sufficiently.

Good

The student has carried out work well and participated actively. The student is able to plan marketing on a strategic level and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on good level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth well.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan marketing on a strategic level and develop market orientation and marketing capability (marketing planning and management, brand management, customer relationship management) in a firm on excellent level. The student can explain the impact of market orientation and marketing capability on business performance and firm growth excellently.
Research and development methods BG00CD47-3001 13.03.2021-10.04.2021 5 credits (YLI19) +-
Learning outcomes of the course

Students know how to apply qualitative and quantitative research and development methods. They are able to justify their choice of method for development activities.

Prerequisites and co-requisites

No previous studies are required.

Course contents

Qualitative methods
Quantitative methods
Development methods

Assessment criteria

Satisfactory

Students know how to describe quantitative and qualitative methods and methods in development work.

Good

Students know how to compare quantitative and qualitative methods and methods in development work.

Excellent

Students know how to analyze and evaluate quantitative and qualitative methods and methods in development work.

Mode of delivery

Face-to-face

Recommended or required reading

To be announced at the beginning of the course

Planned learning activities and teaching methods

Lecturer and exercises

Assessment methods and criteria

Participation in lectures and assignments accepted

Language of instruction

Tuition in Finnish

Timing

13.03.2021 - 10.04.2021

Enrollment date

01.08.2020 - 31.01.2021
- 5 credits
Group(s)
- YLI19
Teacher(s)

Sanna Joensuu-Salo, Emilia Kangas, Hannu Tuuri

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master's Degree Programme in Development and Management of Social Work and Health Care

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

Passed/failed

Completion alternatives

- Lecturer and assignments OR
- Individual work and exercises

Students use of time and load

135 h
- lectures 24 h
- individual work 41 h
- assignments 70 h

Assessment criteria

Approved / Failed

The student is able to explain and compare qualitative, quantitative and development methods. The student can choose the most suitable one for different research and development settings.
Strategic renewal of business KD00CD41-3001 05.09.2020-03.10.2020 5 credits (YTOJ20, ...) +-
Learning outcomes of the course

Student is able to identify megatrends, trends and week signals in industry’s environment by exploiting foresight methods. Student can describe change drivers and their role and importance in the strategic renewal. Student can evaluate the impact of the identified factors of change and transformation processes and analyze the value creation and business logic model in a changing world. Student is able to identify new business opportunities. Student can act in the learning team and evaluate own knowledge development.

Course contents

- drivers for renewal
- strategic foresight
- strategic renewal tools: methods of foresight and strategic planning
- evaluation of the impacts of innovation in three strategic horizon

Assessment criteria

Satisfactory

Students participate in teaching passively, student does not participate in the debate
Student understands forecasting methods, but the use is not systematic in assessing the company's strategic direction
Student tries to use foresight information in developing strategic renewal plan, but the usage is limited
Student tries to assess the impact of change drivers and change processes for the company's current business, but they remain superficial;
Student understands the significance of the feasibility of identifying new business opportunities, but the analysis is restricted
Student evaluates own learning outcomes restrictively

Good

Student participates in classroom work quite actively and present own opinions occasionally.
The student will understand and be able to apply the forecasting methods when assessing the company's strategic renewal directions, but the application has not been systematic
Student use foresight information to some extent in developing strategic renewal plan
Student is able to assess the impact of change drivers and change processes for the company's current business, but the evaluation is not systematic
Student is able to identify some viable new business opportunities for the company
Students are able to assess their own learning, to some extent

Excellent

Student is actively involved in teaching and present own analytical views on the issues discussed in.
The student is able to apply forecasting methods systematically to assess a company's strategic renewal direction
Student use foresight information versatile and widely in developing strategic renewal plan
The student is able to assess analytically the effects of the change drivers and the various processes of change in the company's current business area
Student are able to identify viable new business opportunities profoundly
Student are able to assess their own learning diversely

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

05.09.2020 - 03.10.2020

Enrollment date

01.08.2020 - 30.09.2020
- 5 credits
Group(s)
- YTOJ20
- YLI19
Teacher(s)

Kirsti Sorama

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Thesis seminar KD00CD49-3001 27.11.2020-31.05.2021 2 credits (YLI19) +-
Learning outcomes of the course

Students will present their research topic and research results and assess the research process of other students.

Course contents

Seminar work: discussion of research topic and plan and presentation and processing of the research results in a group

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

27.11.2020 - 31.05.2021

Enrollment date

01.08.2020 - 30.04.2021
- 2 credits
Group(s)
- YLI19
Teacher(s)

Satu Lautamäki, Anne-Maria Aho

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5

Academic year 2021 - 2022

There is no implementations attached to this degree programme.

Course Structure Diagram

Master's Degree Programme in Business Competence

Name of the Degree Programme

Business Competence

Specialisations

Qualification awarded

Master of Business Administration

Level of qualification

The degree programme leads to a higher education degree which is a second cycle Master-level degree in the European Higher Education Area (EHEA). According to the eight-level classification of the European Qualifications Framework (EQF) the degree represents level 7.

Specific admission requirements

Please see the websites www.opintopolku.fi and www.seamk.fi/haku.

On the websites, application and instructions are in Finnish language for the degree programmes taught in Finnish.

Specific arrangements for recognition of prior learning (RPL)

The arrangements are based on the general RPL guidelines established at Seinäjoki University of Applied Sciences.

Qualification requirements and regulations (incl. graduation requirements)

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Pedagogical approach and learning environment

Multi-modal learning methods are used. Each course includes three-day contact sessions on an average. Studies also include independent work as well as solving distant learning assignments and studying online. The work life oriented development project is an essential part of the studies.

Profile of the programme

A master's degree in business competence enables professionals to purposefully and sustainably enhance and expand their competence in doing business. The degree also allows professionals to develop personally and to obtain a complete picture of how to develop their competence in entrepreneurship and commercial activities.

Occupational profiles

Upon completion of the programme, students with this degree will be competent in the following areas:
- As managers for demanding development projects
- As designers and managers for duties associated with business competence
- As independent entrepreneurs who are competent in carrying out commercial activities

Internationalization

Studies include one course taught in English. Students have possibility to participate in international study trips. In addition, the courses include English study materials.

Access to further studies

Please see the general regulations on higher education studies

Structure of the studies

The studies of the first year consist of the studies of the management of the business which are common to all. The studies of second year comprise the advanced studies of the growth and development of the business. The thesis process will start during the first study year. The studies of research and development support the progress of thesis process throughout the study program. Furthermore, the study program includes free-choice studies which contribute to the student´s professional development. The students are also encouraged to recognize internationalization and sustainable development in their future expert careers.

Examination regulations, assessment and grading

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Graduation requirements

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Mode of study

It is possible to complete the university of applied sciences master's degree while working. Courses are organised primarily during the evenings and on Saturdays. The courses are free of charge. Studies are completed during a period of three years.

Head of degree programme

Ms Satu Lautamäki
tel. +358 40 8680 858
e-mail: satu.lautamaki(at)seamk.fi

Student counsellor

Coordination of international mobility

Tiina Välimäki, 040-830 4127, tiina.valimaki(at)seamk.fi, Coordinator, Outgoing student exchanges to Europe
Maria Loukola, 040-830 2240, maria.loukola(at)seamk.fi, Coordinator, Incoming and outgoing student exchanges outside Europe
outgoing[at]seamk.fi