Master's Degree Programme in Business Competence

Master's Degree Programme in Business Competence
Master of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2021 - 2022

Circular Economy and New Business 5E00CG65-3004 05.02.2022-31.05.2022 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

Students recognize how to reduce the consumption of natural resources in business by supporting the economic growth and well-being of society. Students recognize different business models of circular economy. The student is able to analyze and evaluate the possibilities of implementing different business models and their suitability for the company. The student is able to analyze and evaluate the possibilities and significance of different alternative business models for the success of the company in the future. The student recognizes and utilizes various tools in designing circular economy business models. After completing the course, the student is able to develop a business model based on the circular economy for the company.

Course contents

Introduction to the circular economy
Resource efficiency and recycling
Lifetime extension
Product as a service
Platform economy
Renewability

Assessment criteria

Satisfactory

Student has shown ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in practical business cases.

Good

Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop solutions for the case company in the assignment of the course.

Excellent

The student has carried out work to an excellent standard. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative solutions in the assignment of the course.

Mode of delivery

Face-to-face

Language of instruction

English

Timing

05.02.2022 - 31.05.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YKUTU21
- IBM20
- YLI21
Teacher(s)

Dario Liberona

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master of Culture and Arts, Master's Degree Programme in International Business Management

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Customer Relationship Management KD00CD53-3004 23.04.2022-31.05.2022 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

Students will understand the meaning of relationship marketing in business based on permanent customer relations. They will also understand the concept of Customer Relationship Management and its applications in the marketing of consumer durables, services and B-2-B products. Students will master the concept of CRM and its application both from the theoretical viewpoint and from the perspective of practical implementation.

Prerequisites and co-requisites

No previous studies are required.

Course contents

The concept of relationship marketing is being discussed during the lectures. Its implementation into practice is being discussed from CRM and own enterprise / organization point of view and through cases. The characteristics and opportunities of a CRM system are introduced during the course. An applied report about CRM application in your own company / organization is a vital part of the course.

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course. Student has been able to use the basic concepts of the course.

Good

The student has carried out work very well and participated actively and constructively. Student has shown good ability to comprehend and apply the concepts in practical business cases. Student has been able to present solutions supporting customer relationship management.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course excellent ability to comprehend the concepts of the course and apply learned concepts in practical business cases: Student has been able to apply customer relationship management in a diverse way and develop creative solutions.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

23.04.2022 - 31.05.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YKUTU21
- YRKK20R
- YTOJ21
- YLI21
- YKEJO21
Teacher(s)

Ville-Pekka Mäkeläinen

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence, Master of Culture and Arts, Master's Degree Programme in Development and Management of Social Work and Health Care, Master's Degree Programme in Food Chain Development

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Financial management KD00CD37-3002 30.10.2021-31.12.2021 5 credits (YLI21) +-
Learning outcomes of the course

Students are able to list the stages of the financial management process. Students can work out calculations for financial management and assess the importance of them in planning the profitability of investments and financial structure also in an international corporation. Students know how to realize an investment and financial plan and interpret the results from the point of management view. They know how to use financial ratios and how to interpret them in analyzing the success and value of a firm also in an international corporation. Students know how to plan and draw up a report of financial statement analysis and interpret the results of analysis from the point of a firm and its interest groups. They can evaluate the significance of comprehensive financial management for firms and other organizations in the domestic and foreign markets.

Course contents

- Comprehensive financial management
- Investment and financial planning as part of financial management
- Utilization of the financial statement analysis an of the value definition in financial management
- Methods for investment and financial planning
- Methods for designing and realizing financial statement analysis

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course.

Good

The student has carried out work very well and participated actively and constructively. Student has shown in the course good ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to present developmental solutions for financial management.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course very good ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has applied innovative approach when presenting and developing creative solutions for financial management.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

30.10.2021 - 31.12.2021

Enrollment date

01.08.2021 - 30.09.2021
- 5 credits
Group(s)
- YLI21
Teacher(s)

Tuulia Potka-Soininen

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Innovation through co-creation methods 5E00CG09-3004 17.09.2021-31.12.2021 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

The student is familiar with the concept of co-creation and knows how to use it in the development of products, services and processes. Students master the methods of co-creation, different roles and facilitation. He/she understands the logic of co-creation and value creation, both in terms of a competitive advantage and an operational point of view.

Prerequisites and co-requisites

- ei esitietovaatimuksia (not translated)

Course contents

Principles and methods of co-creation
Customer understanding
Strategy and value creation
Innovation process
Industry-specific knowledge

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts. Student has been able to use the basic concepts of the course in the course assignment.

Good

The student has carried out work very well and participated actively and constructively. Student has shown good ability to comprehend the concepts and apply this understanding in business practice. Student has presented solutions describing new business opportunities in the course assignment.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown strong ability to comprehend the concepts and applying them in business practice in a versatile way. Student has presented and developed creative solutions for innovative business in the course assignment.

Mode of delivery

Face-to-face

Recommended or required reading

To be announced later

Planned learning activities and teaching methods

Lectures and workshops, course assignments

Assessment methods and criteria

Literature review and final report

Language of instruction

Tuition in Finnish

Timing

17.09.2021 - 31.12.2021

Enrollment date

01.08.2021 - 30.09.2021
- 5 credits
Group(s)
- YKUTU21
- YIKA21
- YLI21
- YKEJO21
Teacher(s)

Ari Sivula

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master’s Degree Programme in Applied Gerontology, Master of Culture and Arts, Master's Degree Programme in Development and Management of Social Work and Health Care

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5

Students use of time and load

Contact hours 15 h, independent and team work 120 h
Leadership skills of the future KD00CD57-3005 14.01.2022-20.03.2022 5 credits (YIKA21, ...) +-
Learning outcomes of the course

After completing the course, the student is familiar with supervisory duties, responsibilities and future requirements. The student recognizes the requirements of supervisory work and the organization in the present and in the future. The student is able to assess what kind of leader he/she is regarding his/her personality and is able to develop his/her own supervisory work

Prerequisites and co-requisites

-

Course contents

Supervisor's emotional intelligence
Management of one's own performance and time management
Transformational leadership and change management
Leadership profile
Goal-oriented management: how to make people act in the right way
- Giving feedback
- Work motivation and atmosphere from the perspective of labor productivity
- Leadership and well-being; handling challenging situations
- Leadership and communication

Assessment criteria

Satisfactory

The student is aware of the importance and elements of leadership skills. The student has shown ability to understand the basic concepts of the topic. The student's outputs show a tolerable command of the operational concepts in practice.

Good

The student is able to apply leadership skills. The student's actions and outputs show good command of the operational concepts in business management. The student is able to clearly assess supervisory work and its elements and develop their own supervisory skills.

Excellent

The student is able to apply, analyze and develop leadership skills. The student's actions and outputs show strong command of the operational concepts in business management and its development. The student shows excellent skills in critically analyzing supervisory work and its elements and develop their own supervisory skills with an evaluative approach.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

14.01.2022 - 20.03.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YIKA21
- YLI21
Teacher(s)

Emilia Kangas

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master’s Degree Programme in Applied Gerontology

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Management of Intellectual Capital KD00CD31-3003 18.09.2021-31.12.2021 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

Student is able to plan, evaluate and manage competence at the organizational, team and individual level. Student understands the connection between competence management and organizational strategy and success. The student masters the process of competence management and development. Student recognizes the organization's competence needs and know how to use competence development methods in line with strategic goals of a company.

Prerequisites and co-requisites

No previous studies are required.

Course contents

Competence management process and concepts
Strategy-driven competence development
Methods of competence assessment
Methods of competence development

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company's assignment.

Good

The student has carried out work very well and participated actively and constructively. Student has shown in the course good ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop supportive solutions for competence management in the assignment of the course.

Excellent

The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown in the course excellent ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative solutions supporting competence management in the assignment of the course.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

18.09.2021 - 31.12.2021

Enrollment date

01.08.2021 - 30.09.2021
- 5 credits
Group(s)
- YKUTU21
- YRKK20R
- YTOJ21
- YIKA21
- YLI21
- YKEJO21
Teacher(s)

Emilia Kangas

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Technology Competence Management, Master's Degree Programme in Business Competence, Master’s Degree Programme in Applied Gerontology, Master of Culture and Arts, Master's Degree Programme in Development and Management of Social Work and Health Care, Master's Degree Programme in Food Chain Development

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Management of organizational processes and projects KD00CD35-3002 12.03.2022-31.05.2022 5 credits (YLI21) +-
Learning outcomes of the course

The student knows the basics of process management, and is able to identify and model different business processes. The student knows the project management and how it is integrated into other operations of the organization. Students are able to plan and manage projects.

Prerequisites and co-requisites

No previous studies are required.

Course contents

- Business process modeling
- Process thinking (lean, quality management)
- Identification and ownership of processes
- Process map and process diagrams
- Project management
- Project management in organisation (PMO)
- Design and implementation of projects

Assessment criteria

Satisfactory

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts.

Good

The student has carried out work very well and participated actively and constructively. Student has shown in the course good ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to present developing solutions for process or project management.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course laudable ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative process or project management solutions.

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

12.03.2022 - 31.05.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YLI21
Teacher(s)

Beata Taijala

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5
Managing Service Design 2E00CR52-3002 22.01.2022-31.05.2022 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

The student is able to

- describe the meaning and possibilities of design thinking in organizational development
-recognize the principles of user orientation from service development perspective
-to apply the process and tools of service design in order to develop organization's operations
-to apply knowledge about how service design is interlinked with organizational strategy
-to design and manage the utilization of service thinking in order to attain organizational goals

Course contents

Service design principles, process and methods
Service marketing and value creation in service business and service ecosystems
Development of user experiences by inclusive and co-creational methods
The meaning of user orientation in organizational change and renewal
Connections between service design and design thinking with managing organizational strategy

Assessment criteria

Satisfactory

Fair (1 to 2) The student masters the main concepts and processes of service design and design thinking. The student interprets the role of user orientation in new service development. The student describes the possibilities and challenges of managing service design. The student plans a project using service design methods and describes its interaction with organization's strategic development.

Good

Good (3 to 4) The student masters and applies the main concepts and processes of service design and design thinking. The student distinctly evaluates appropriate models and methods for using service design in an organization. The student structures service concepts, which are based on organizational and user needs. The student plans and executes a project using service design approach. The student perceives the needs of new service solutions by considering the strategic goals of an organization.

Excellent

Excellent (5) The student masters and applies the main concepts and processes of service design and design thinking diversely. The student evaluates and chooses appropriate service design models and methods for organizational service development. The student foresees developmental possibilities of an organization and structures user-oriented service concepts. The student individually plans and manages a project using service design approach. The student evaluates and reasons the added value of new service solutions by considering the strategic goals an renewal needs of an organization.

Mode of delivery

40% Face-to-face, 60% Distance learning

Recommended or required reading

Opintojaksolla jaettava materiaali (not translated)

Planned learning activities and teaching methods

Luennot, verkossa ohjattuja tehtäviä, ryhmä/parityöskentely kehittämistehtävän parissa. (not translated)

Language of instruction

Tuition in Finnish

Timing

22.01.2022 - 31.05.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YKUTU21
- YRKK20R
- YIKA21
- YLI21
- YKEJO21
- YKLAS20
Seats

0 - 25

Teacher(s)

Jaana Liukkonen

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master’s Degree Programme in Applied Gerontology, Master's Degree Programme in Advanced Practice Nursing, Master of Culture and Arts, Master's Degree Programme in Development and Management of Social Work and Health Care, Master's Degree Programme in Food Chain Development

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Virtual proportion

3 credits

Evaluation scale

1-5

Students use of time and load

Kokonaistyöaika 130h, josta 18h ohjattua työskentelyä ja muu itsenäistä ja pienryhmissä tapahtuvaa työskentelyä (not translated)
Marketing communication management KD00CD33-3003 04.01.2022-20.03.2022 5 credits (YKUTU21, ...) +-
Learning outcomes of the course

The student is able to plan, evaluate and manage goal-oriented, integrated marketing communications on operational and strategic level of a firm. The student can plan marketing communications in different stages of customer relationships and is able to use the possibilities of digital marketing. The student is able to use marketing communication measurement instruments in analyzing and developing marketing communication activities in line with strategic goals of a company.

Course contents

Objectives and planning marketing communications
Integrated marketing communications
Implementing, measuring and evaluating marketing communications
Digital marketing
Roles of advertising agencies and other sub-contractors
Managing marketing communications

Assessment criteria

Satisfactory

The student has carried out work and participated as instructed. The student is able to use the basic theories of communication to plan marketing communications. The student can sort out the means and forms of marketing communications and digital marketing. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up a basic plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.

Good

The student has carried out work well and participated actively. The student is able to use the theories of communication to plan marketing communications well. The student can sort out the means and forms of marketing communications and digital marketing on good standard. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up a good plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.

Excellent

The student has carried out work to an excellent standard and participated actively and constructively. The student is able to use the theories of communication to plan marketing communications excellently. The student can sort out the means and forms of marketing communications and digital marketing on excellent standard. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up an excellent plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.

Mode of delivery

80% Face-to-face, 20% Distance learning

Recommended or required reading

Articles (in Moodle)
Rämö, S. 2019. Viesti perille: tuloksellista markkinointiviestintää ja sisällöntuotantoa. Edita Publishing.
McDonald, M. 2016. Marketing plans : how to prepare them, how to profit from them. Wiley.

Planned learning activities and teaching methods

Lectures, group works, virtual seminar and a development plan for a company

Assessment methods and criteria

1-5 based on presentation in seminar and development plan

Language of instruction

Tuition in Finnish

Timing

04.01.2022 - 20.03.2022

Enrollment date

01.08.2021 - 31.01.2022
- 5 credits
Group(s)
- YKUTU21
- YRKK20R
- YIKA21
- YLI21
- YKEJO21
Teacher(s)

Sanna Joensuu-Salo

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence, Master’s Degree Programme in Applied Gerontology, Master of Culture and Arts, Master's Degree Programme in Development and Management of Social Work and Health Care, Master's Degree Programme in Food Chain Development

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Virtual proportion

1 credits

Evaluation scale

1-5

Students use of time and load

135 h (lectures, seminar and development plan for a company)
Research writing KD00CD45-3002 04.09.2021-31.12.2021 3 credits (YLI21) +-
Learning outcomes of the course

Students can read and produce scientific texts.

Prerequisites and co-requisites

No previous studies are required.

Course contents

- reading of scientific report
- writing of scientific text
- the structure of the scientific report
- the use of sources
- the use of referencing

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

04.09.2021 - 31.12.2021

Enrollment date

03.09.2021 - 30.09.2021
- 3 credits
Group(s)
- YLI21
Teacher(s)

Ilpo Kempas

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

Passed/failed
Thesis seminar KD00CD49-3002 01.09.2021-31.12.2022 2 credits (YLI21) +-
Learning outcomes of the course

Students will present their research topic and research results and assess the research process of other students.

Course contents

Seminar work: discussion of research topic and plan and presentation and processing of the research results in a group

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.09.2021 - 31.12.2022

Enrollment date

01.08.2021 - 31.01.2022
- 2 credits
Group(s)
- YLI21
Teacher(s)

Yli Nimeämätön

Unit, in charge

Seinäjoki UAS School of Business and Culture

Programme(s)

Master's Degree Programme in Business Competence

Unit location

Seinäjoki UAS, School of Business and Culture, Seinäjoki

Evaluation scale

1-5

Academic year 2022 - 2023

There is no implementations attached to this degree programme.

Course Structure Diagram

Master's Degree Programme in Business Competence

Name of the Degree Programme

Business Competence

Specialisations

Qualification awarded

Master of Business Administration

Level of qualification

The degree programme leads to a higher education degree which is a second cycle Master-level degree in the European Higher Education Area (EHEA). According to the eight-level classification of the European Qualifications Framework (EQF) the degree represents level 7.

Specific admission requirements

Please see the websites www.opintopolku.fi and www.seamk.fi/haku.

On the websites, application and instructions are in Finnish language for the degree programmes taught in Finnish.

Specific arrangements for recognition of prior learning (RPL)

The arrangements are based on the general RPL guidelines established at Seinäjoki University of Applied Sciences.

Qualification requirements and regulations (incl. graduation requirements)

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Pedagogical approach and learning environment

Multi-modal learning methods are used. Each course includes three-day contact sessions on an average. Studies also include independent work as well as solving distant learning assignments and studying online. The work life oriented development project is an essential part of the studies.

Profile of the programme

A master's degree in business competence enables professionals to purposefully and sustainably enhance and expand their competence in doing business. The degree also allows professionals to develop personally and to obtain a complete picture of how to develop their competence in entrepreneurship and commercial activities.

Occupational profiles

Upon completion of the programme, students with this degree will be competent in the following areas:
- As managers for demanding development projects
- As designers and managers for duties associated with business competence
- As independent entrepreneurs who are competent in carrying out commercial activities

Internationalization

Studies include one course taught in English. Students have possibility to participate in international study trips. In addition, the courses include English study materials.

Access to further studies

Please see the general regulations on higher education studies

Structure of the studies

The studies of the first year consist of the studies of the management of the business which are common to all. The studies of second year comprise the advanced studies of the growth and development of the business. The thesis process will start during the first study year. The studies of research and development support the progress of thesis process throughout the study program. Furthermore, the study program includes free-choice studies which contribute to the student´s professional development. The students are also encouraged to recognize internationalization and sustainable development in their future expert careers.

Examination regulations, assessment and grading

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Graduation requirements

Please see the Degree Regulations of Seinäjoki University of Applied Sciences

Mode of study

It is possible to complete the university of applied sciences master's degree while working. Courses are organised primarily during the evenings and on Saturdays. The courses are free of charge. Studies are completed during a period of three years.

Head of degree programme

Ms Satu Lautamäki
tel. +358 40 8680 858
e-mail: satu.lautamaki(at)seamk.fi

Student counsellor

Coordination of international mobility

Tiina Välimäki, 040-830 4127, tiina.valimaki(at)seamk.fi, Coordinator, Outgoing student exchanges to Europe
Maria Loukola, 040-830 2240, maria.loukola(at)seamk.fi, Coordinator, Incoming and outgoing student exchanges outside Europe
outgoing[at]seamk.fi