Marketing (4cr)
Course unit code: KI15BRPJ001
General information
- Credits
- 4 cr
Objective
Students will become familiar with the significance of customer service and planned marketing in a service-providing company. They will learn the basic concepts of marketing and the significance to an organisation.
Content
- Significance of marketing in the service sector
- Basic concepts of marketing
- Significance of planning and compilation of a marketing plan
Qualifications
No previous studies are required.
Assessment criteria, satisfactory (1)
Will be announced at the beginning of the course.
Materials
- Bergström, S. ja Leppänen, A. 2009. Yrityksen asiakasmarkkinointi. Helsinki. Edita.
Availability: https://plari.amkit.fi/vwebv/holdingsInfo?searchId=1453&recCount=25&recPointer=0&bibId=87365
- Other material as indicated during the course.
Teaching methods
Lectures, marketing plan, online learning, examination, project